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written by - Jane Njambi :
Updated August 21, 2023

In the world of digital marketing, understanding the origins of your website traffic is essential for making informed decisions and optimizing your campaigns. This is where UTM parameters come into play. UTM parameters are a set of tags that you can add to your URLs to track the effectiveness of your marketing efforts. In this

written by - Jane Njambi :
Updated August 19, 2023

Are you a small business owner looking to grow your online presence and track your website’s performance? Look no further! In this step-by-step guide, we will walk you through the process of setting up a Facebook Pixel using Google Tag Manager. With this powerful combination, you can easily create customized audiences, optimize your ads, and

written by - Silvester Wachira :
Updated August 4, 2023

When I first joined the campus in 2016, I only wanted a part-time job and earn money for my weekend entertainment expenses. Since I knew getting a job that allowed me to juggle work, classes, and my weekend fun time was a bit challenging, I decided to narrow it down to an online thing I

written by - Jane Njambi :
Updated June 1, 2023

Hello there, fellow freelancers and aspiring ones! I’m thrilled to take you on a journey about my freelancing adventure – one that’s packed with networking, creativity, and a whole lot of learning. I’m here to spill the beans on how I cracked the code to consistently landing clients using LinkedIn, YouTube, and Facebook. So, buckle

Jane Njambi

My name is Jane Njambi from Thika Kenya. I work from home and help small business owners with digital marketing, graphics design, contect creation and web-design. I hold a BA

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Jane Njambi

In the world of digital marketing, understanding the origins of your website traffic is essential for making informed decisions and optimizing your campaigns. This is where UTM parameters come into

Continue Reading

Jane Njambi

Are you a small business owner looking to maximize your online advertising efforts? If so, then learning how to set up audiences for Facebook is a crucial step. Facebook offers

Continue Reading

Jane Njambi

Are you a small business owner looking to grow your online presence and track your website's performance? Look no further! In this step-by-step guide, we will walk you through the

Continue Reading

Silvester Wachira

When I first joined the campus in 2016, I only wanted a part-time job and earn money for my weekend entertainment expenses. Since I knew getting a job that allowed

Continue Reading

Jane Njambi

Hello there, fellow freelancers and aspiring ones! I'm thrilled to take you on a journey about my freelancing adventure – one that's packed with networking, creativity, and a whole lot

Continue Reading

Jane Njambi

In today's market, the role of freelancers has become increasingly important. With the rise of remote work and the gig economy, more and more professionals are opting for the freedom

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Jane Njambi

In today's digital landscape, online sales and revenue generation are paramount for businesses seeking success. The journey from a mere click to a tangible cash transaction is where the true

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Jane Njambi

LinkedIn has become a powerful platform for acquiring clients and boosting business growth. With its vast professional network and advanced features, LinkedIn offers unparalleled opportunities for connecting with potential clients.

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