Mastering online Freelancing : Strategies to Land and Manage Clients
Categories: Freelancing
What Will You Learn?
- Skill Assessment and Niche Selection
- Client Acquisition
- Understanding Freelancing
- Business Setup
- Pricing and Negotiation
- Time Management and Productivity
- Business Growth and Scaling
- Client Relationship Management
Course Content
Chapter 1 – Introduction to the Freelancing Course
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Welcome to the Freelancing Course
00:00 -
Meet Your Instructor – Jane Njambi
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Course Overview: What You’ll Learn
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Support and Contact Information
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Who This Course Is For
Chapter 2 – Set Your SMART Goals
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Specific: Goals should be clear, concise, and well-defined.
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Measurable: Goals should be quantifiable
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Achievable: Goals should be realistic and attainable
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Relevant: Goals should be aligned with your overall objectives
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Time-bound: Goals should have a specific timeframe
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Pricing Your Services – Understanding Pricing Strategies
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Determining your rates – Negotiation tactics
Chapter 3 – Conducting Market Research
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04:57
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12:11
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What is the Defination of Freelancing
00:00 -
Advantages and challenges of freelancing
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Importance of Market Research as a Freelancer
00:00 -
Conducting Research on Google and YouTube as a Freelancer
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04:57
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Write Down Your Skills
10:15 -
Determining if your skills can be sold online or remotely
14:39 -
Conducting competitors Analysis on Fiverr and Upwork
11:29 -
Quiz: Freelancing Course Week 1 – Conducting Market Research
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Assignments 1
Chapter 4 – Coming up with a Target Audience
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What is a target audience?
00:00 -
Benefits of having a Target Audience
00:00 -
02:46
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Demographics
12:44 -
Geographic location
08:07 -
Occupation
10:19 -
Competitive Landscape
10:50 -
Psychographics
02:10 -
Challenges and Pain Points
04:56 -
Technological Proficiency
05:25 -
Feedback and Iteration
05:15
Chapter 5 – Coming up with a Marketing Strategy + Sales Funnel
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What is a Marketing Strategy? (Free vs Paid)
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What is a Sales Funnels and why a Freelancer needs one
Chapter 6 – Building Your Freelancer Identity
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Setting up a Portfolio
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Creating an online Resume
14:00 -
Creating a Freelancer Profile on Upwork, Fiverr or LinkedIn
07:23 -
Joining Relevant Groups on FaceBook and LinkedIn
12:57 -
Post Your services on your other social media accounts
14:05 -
Networking on FaceBook and LinkedIn – Grow Your Business Gradually
02:50 -
Showcasing Your Expertise on Quora and Reddit
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Quiz 2
Chapter 7 – Facebook Marketing for Freelancers: Profile Optimization, Groups, and Ads
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Marketing Your Services with Your Facebook Profile
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Leveraging Other People’s Facebook Communities
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Using the Comment Section to Grow Your Business
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Creating a Facebook Page and Running Ads
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Marketing Yourself with Your Own Facebook Group
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DM Marketing: Building Relationships and Closing Deals
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Facebook Marketing Quiz for Freelancers
Chapter 8 – Leveraging AI for Lead Generation in Freelancing
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Introduction to AI in Lead Generation
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Setting Up the AI Tool for Success
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Finding High-Quality Leads
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Managing and Organizing Leads
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Analyzing Lead Data for Better Results
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Case Study: Freelancers Using AI to Grow Their Business
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Quiz: Leveraging AI for Lead Generation in Freelancing
Chapter 9 – Finding Clients Through Google Maps
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Introduction to Google Maps for Lead Generation
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Identifying Potential Clients
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Analyzing Business Listings
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Approaching Businesses
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Building Relationships for Long-Term Collaboration
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Quiz: Getting Clients through Google Maps
Chapter 10 – Google Ads for Freelancers
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Introduction to Google Ads for Freelancers
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Setting Up a Google Ads Account
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Defining Your Campaign Goals
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Targeting the Right Audience
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Keyword Research for Your Course
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Creating Effective Ad Copy
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Using Visuals in Display Ads
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Setting a Budget and Bidding Strategy
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Tracking Performance with Google Analytics
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Optimizing and Scaling Your Ads
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Quiz: Marketing Your Freelancing Course with Google Ads
Chapter 12 – Client Engagement, Communication and Business Growth
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Components of a Compelling Presentation
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Importance of Clear and Comprehensive Contracts
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Creating and Customizing Work Plans
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Gathering Relevant information with Google Forms
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Communication Tips and Tools – Handling Difficult Clients
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Outsourcing and delegation
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Increasing Your Rates + Diversifying Your Income Streams
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