Course Content
Chapter 1 – Introduction to the Freelancing Course
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Welcome to the Freelancing Course
00:00
Meet Your Instructor – Jane Njambi
Course Overview: What You’ll Learn
Support and Contact Information
Who This Course Is For
Chapter 2 – Set Your SMART Goals
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Specific: Goals should be clear, concise, and well-defined.
Measurable: Goals should be quantifiable
Achievable: Goals should be realistic and attainable
Relevant: Goals should be aligned with your overall objectives
Time-bound: Goals should have a specific timeframe
Pricing Your Services – Understanding Pricing Strategies
Determining your rates – Negotiation tactics
Chapter 3 – Conducting Market Research
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What to Expect in the course
04:57
Meet Your Instructor – Jane Njambi
12:11
What is the Defination of Freelancing
00:00
Advantages and challenges of freelancing
Importance of Market Research as a Freelancer
00:00
Conducting Research on Google and YouTube as a Freelancer
Freelancer Action Plan
04:57
Write Down Your Skills
10:15
Determining if your skills can be sold online or remotely
14:39
Conducting competitors Analysis on Fiverr and Upwork
11:29
Quiz: Freelancing Course Week 1 - Conducting Market Research
Assignments 1
Chapter 4 – Coming up with a Target Audience
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What is a target audience?
00:00
Benefits of having a Target Audience
00:00
Coming up with a Target Audience
02:46
Demographics
12:44
Geographic location
08:07
Occupation
10:19
Competitive Landscape
10:50
Psychographics
02:10
Challenges and Pain Points
04:56
Technological Proficiency
05:25
Feedback and Iteration
05:15
Chapter 5 – Coming up with a Marketing Strategy + Sales Funnel
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What is a Marketing Strategy? (Free vs Paid)
What is a Sales Funnels and why a Freelancer needs one
Chapter 6 – Building Your Freelancer Identity
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Setting up a Portfolio
Creating an online Resume
14:00
Creating a Freelancer Profile on Upwork, Fiverr or LinkedIn
07:23
Joining Relevant Groups on FaceBook and LinkedIn
12:57
Post Your services on your other social media accounts
14:05
Networking on FaceBook and LinkedIn – Grow Your Business Gradually
02:50
Showcasing Your Expertise on Quora and Reddit
Quiz 2
Chapter 7 – Facebook Marketing for Freelancers: Profile Optimization, Groups, and Ads
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Marketing Your Services with Your Facebook Profile
Leveraging Other People’s Facebook Communities
Using the Comment Section to Grow Your Business
Creating a Facebook Page and Running Ads
Marketing Yourself with Your Own Facebook Group
DM Marketing: Building Relationships and Closing Deals
Facebook Marketing Quiz for Freelancers
00:30:00
Chapter 8 – Leveraging AI for Lead Generation in Freelancing
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Introduction to AI in Lead Generation
Setting Up the AI Tool for Success
Finding High-Quality Leads
Managing and Organizing Leads
Analyzing Lead Data for Better Results
Case Study: Freelancers Using AI to Grow Their Business
Quiz: Leveraging AI for Lead Generation in Freelancing
00:30:00
Chapter 9 – Finding Clients Through Google Maps
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Introduction to Google Maps for Lead Generation
Identifying Potential Clients
Analyzing Business Listings
Approaching Businesses
Building Relationships for Long-Term Collaboration
Quiz: Getting Clients through Google Maps
00:30:00
Chapter 10 – Google Ads for Freelancers
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Introduction to Google Ads for Freelancers
Setting Up a Google Ads Account
Defining Your Campaign Goals
Targeting the Right Audience
Keyword Research for Your Course
Creating Effective Ad Copy
Using Visuals in Display Ads
Setting a Budget and Bidding Strategy
Tracking Performance with Google Analytics
Optimizing and Scaling Your Ads
Quiz: Marketing Your Freelancing Course with Google Ads
00:30:00
Chapter 12 – Client Engagement, Communication and Business Growth
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Components of a Compelling Presentation
Importance of Clear and Comprehensive Contracts
Creating and Customizing Work Plans
Gathering Relevant information with Google Forms
Communication Tips and Tools – Handling Difficult Clients
Outsourcing and delegation
Increasing Your Rates + Diversifying Your Income Streams
Private: Mastering online Freelancing : Strategies to Land and Manage Clients
About Lesson

In the third lesson of Day 1, we will explore the Freelancer’s Action Plan, which is a comprehensive roadmap designed to help you achieve success. By blending market research and defining your target audience, you’ll gain invaluable insights to customize your services effectively.

 

Embrace this roadmap to unlock your potential and experience incremental progress.

 

Freelance Action Plan

Access Your Copy Here

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