Course Content
Chapter 1 – Conducting Market Research
0/12
What to Expect in the course
04:57
Meet Your Instructor – Jane Njambi
12:11
What is the Defination of Freelancing
00:00
Advantages and challenges of freelancing
Importance of Market Research as a Freelancer
00:00
Conducting Research on Google and YouTube as a Freelancer
Freelancer Action Plan
04:57
Write Down Your Skills
10:15
Determining if your skills can be sold online or remotely
14:39
Conducting competitors Analysis on Fiverr and Upwork
11:29
Quiz: Freelancing Course Week 1 - Conducting Market Research
Assignments 1
Chapter 2 – Coming up with a Target Audience
0/11
What is a target audience?
00:00
Benefits of having a Target Audience
00:00
Coming up with a Target Audience
02:46
Demographics
12:44
Geographic location
08:07
Occupation
10:19
Competitive Landscape
10:50
Psychographics
02:10
Challenges and Pain Points
04:56
Technological Proficiency
05:25
Feedback and Iteration
05:15
Chapter 3 – Building Your Freelancer Identity
0/9
Setting up a Portfolio
Creating an online Resume
14:00
Creating a Freelancer Profile on Upwork, Fiverr or LinkedIn
07:23
Joining Relevant Groups on FaceBook and LinkedIn
12:57
Post Your services on your other social media accounts
14:05
Networking on FaceBook and LinkedIn – Grow Your Business Gradually
02:50
Showcasing Your Expertise on Quora and Reddit
Quiz 2
Assignments 2
Chapter 4 – Coming up with a Marketing Strategy + Sales Funnel
0/2
What is a Marketing Strategy? (Free vs Paid)
What is a Sales Funnels and why a Freelancer needs one
Chapter 5 – Set Your SMART Goals
0/7
Specific: Goals should be clear, concise, and well-defined.
Measurable: Goals should be quantifiable
Achievable: Goals should be realistic and attainable
Relevant: Goals should be aligned with your overall objectives
Time-bound: Goals should have a specific timeframe
Pricing Your Services – Understanding Pricing Strategies
Determining your rates – Negotiation tactics
Chapter 6 – Client Engagement, Communication and Business Growth
0/7
Components of a Compelling Presentation
Importance of Clear and Comprehensive Contracts
Creating and Customizing Work Plans
Gathering Relevant information with Google Forms
Communication Tips and Tools – Handling Difficult Clients
Outsourcing and delegation
Increasing Your Rates + Diversifying Your Income Streams
Mastering online Freelancing : Strategies to Land and Manage Clients
About Lesson

In the third lesson of Day 1, we will explore the Freelancer’s Action Plan, which is a comprehensive roadmap designed to help you achieve success. By blending market research and defining your target audience, you’ll gain invaluable insights to customize your services effectively.

 

Embrace this roadmap to unlock your potential and experience incremental progress.

 

Freelance Action Plan

Access Your Copy Here

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