Course Content
Chapter 1 – Conducting Market Research
0/12
What to Expect in the course
04:57
Meet Your Instructor – Jane Njambi
12:11
What is the Defination of Freelancing
00:00
Advantages and challenges of freelancing
Importance of Market Research as a Freelancer
00:00
Conducting Research on Google and YouTube as a Freelancer
Freelancer Action Plan
04:57
Write Down Your Skills
10:15
Determining if your skills can be sold online or remotely
14:39
Conducting competitors Analysis on Fiverr and Upwork
11:29
Quiz: Freelancing Course Week 1 - Conducting Market Research
Assignments 1
Chapter 2 – Coming up with a Target Audience
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What is a target audience?
00:00
Benefits of having a Target Audience
00:00
Coming up with a Target Audience
02:46
Demographics
12:44
Geographic location
08:07
Occupation
10:19
Competitive Landscape
10:50
Psychographics
02:10
Challenges and Pain Points
04:56
Technological Proficiency
05:25
Feedback and Iteration
05:15
Chapter 3 – Building Your Freelancer Identity
0/9
Setting up a Portfolio
Creating an online Resume
14:00
Creating a Freelancer Profile on Upwork, Fiverr or LinkedIn
07:23
Joining Relevant Groups on FaceBook and LinkedIn
12:57
Post Your services on your other social media accounts
14:05
Networking on FaceBook and LinkedIn – Grow Your Business Gradually
02:50
Showcasing Your Expertise on Quora and Reddit
Quiz 2
Assignments 2
Chapter 4 – Coming up with a Marketing Strategy + Sales Funnel
0/2
What is a Marketing Strategy? (Free vs Paid)
What is a Sales Funnels and why a Freelancer needs one
Chapter 5 – Set Your SMART Goals
0/7
Specific: Goals should be clear, concise, and well-defined.
Measurable: Goals should be quantifiable
Achievable: Goals should be realistic and attainable
Relevant: Goals should be aligned with your overall objectives
Time-bound: Goals should have a specific timeframe
Pricing Your Services – Understanding Pricing Strategies
Determining your rates – Negotiation tactics
Chapter 6 – Client Engagement, Communication and Business Growth
0/7
Components of a Compelling Presentation
Importance of Clear and Comprehensive Contracts
Creating and Customizing Work Plans
Gathering Relevant information with Google Forms
Communication Tips and Tools – Handling Difficult Clients
Outsourcing and delegation
Increasing Your Rates + Diversifying Your Income Streams
Mastering online Freelancing : Strategies to Land and Manage Clients
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