
The purpose of this course is to equip beginners, small business owners, and freelancers with practical digital marketing skills that leverage AI tools and automation to find and convert potential customers online without relying on paid ads or expensive tools.
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In todayβs digital economy, visibility alone is not enough. Success depends on using smarter systems, automating routine tasks, and connecting with clients where they already are on platforms like Google, Facebook, LinkedIn, and WhatsApp. This course is designed to bridge the gap between traditional marketing and modern AI-driven techniques, showing learners how to generate leads and build relationships at scale using free, efficient methods.
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π― Goal of the Course
The main goal of this course is to help learners:
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- Understand how AI and automation can simplify customer acquisition
- Learn where and how to find potential customers online
- Build a system to consistently attract leads through free tools and platforms
- Gain clarity in niche selection, audience targeting, and marketing strategy
- Position themselves for success in freelancing or digital entrepreneurship
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By the end of the course, learners will have both the mindset and the tools needed to launch or improve a business or freelancing service that can consistently attract and retain paying clients online.
π― Learning Objectives
By completing this course, learners will be able to:
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Navigate and use the course website effectively for smooth learning and content access.
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Identify and use Google tools (Search & Maps) to find potential clients and understand how to extract and organize lead data using scraping techniques.
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Leverage social media platforms like Facebook, LinkedIn, WhatsApp, YouTube, Instagram, and TikTok to generate unlimited leads organically or with automation tools.
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Understand and define their business model (B2B or B2C) and identify their unique niche and target audience.
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Create a marketing strategy that aligns with their business goals and customer journey, using sales funnels like AIDA, TOFU, MOFU, BOFU, and the hourglass model.
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Apply advanced sales strategies like cross-selling, up-selling, and down-selling to increase client value.
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Differentiate between vanity metrics and meaningful growth metrics like the β1,000 true fansβ model.
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Recognize real-world opportunities for monetization, including freelancing marketplaces like Fiverr, and use this training to offer marketable services.
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Prepare for continued learning by transitioning into the next course – AI Automation in Digital Marketing: Boost Sales & Productivity Effortlessly
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Complete a quiz and assignment to test understanding and apply what has been learned in a practical scenario.