Financial Decision-Making in Marketing

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

Unlock the synergy between marketing and finance with “Financial Decision-Making in Marketing.” This course empowers marketing professionals with essential accounting principles to enhance their strategic decision-making. Learn to interpret financial statements, budget effectively, and analyze marketing investments for optimal returns. Through real-world case studies and practical exercises, you’ll gain insights into cost management, pricing strategies, and financial forecasting. Whether you’re a seasoned marketer or a business professional, this course will equip you with the financial acumen to drive profitability and make informed marketing decisions that align with your organization’s financial goals.

Course Content

Introduction to Financial Principles in Marketing
Chapter 1 lays the foundational knowledge for integrating financial principles into marketing strategies. It begins with emphasizing the significance of financial acumen in the marketing domain, illustrating how a solid understanding of finance can enhance marketing decisions and align them with the broader financial objectives of an organization. Students will then be introduced to basic accounting concepts, covering essential financial statements such as the Balance Sheet, Income Statement, and Cash Flow Statement. The chapter also introduces key financial ratios and metrics, providing marketers with the necessary tools to analyze and interpret financial data effectively. By the end of this chapter, students will appreciate the importance of financial literacy in marketing and be equipped with the basic accounting knowledge needed for informed decision-making.

Student Ratings & Reviews

No Review Yet
No Review Yet