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Module 2: Creating a Strong Freelance Business Foundation

Course
Mastering Online Freelancing: Strategies to Land and Manage Clients
Module 2: Creating a Strong Freelance Business Foundation

Mastering Online Freelancing: Strategies to Land and Manage Clients

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Instructor

Jane Njambi

Module 1: Introduction to Online Freelancing

2 Chapters

Chapter 1: Understanding the Online Freelancing Landscape

Meet Your Instructor

How I present myself Online

Introduction to Online Freelancing

Freelance Platforms and Opportunities

Pros and Cons of Freelancing Online

Key Skills for Successful Online Freelancing

Types of freelancers

Chapter 2: Setting Your Goals

Understanding your skills

Identifying your target market

Setting realistic goals

Creating an action plan

Premium course

Module 2: Creating a Strong Freelance Business Foundation

Chapter 1: Researching Demand for Your Skills

The importance of research

Identifying demand for your skills

Determining if your skills can be sold online or remotely

Chapter 2: Using Google to Research Your Market

The importance of using Google

Searching for relevant information

Analyzing search results

Chapter 3: Certifications and Transcripts

The importance of certifications

The benefits of transcripts

Adding certifications and transcripts to your portfolio

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Module 3: Building Your Freelancer Identity

Chapter 1: Portfolio Creation

The importance of a portfolio

Types of portfolios

Creating an online portfolio

Showcasing your skills and achievements

CHAPTER 2: Online Resume Creation

The importance of an online resume

Types of online resumes

Creating an online resume

Highlighting your experience and qualifications

Chapter 3: Effective Product Pricing Strategies

Understanding Value-Based Pricing

Pricing Models for Different Services

Communicating Your Pricing to Clients

Chapter 4: Crafting a Compelling Freelancer Profile

Creating a Strong Online Presence

Optimizing Your LinkedIn Profile

Showcasing Your Expertise on Quora and Reddit

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Module 4: Building Your Online Presence

Chapter 1: LinkedIn Profile Creation

The Importance of LinkedIn for Freelancers

Creating a Professional Profile

Optimizing Your LinkedIn Profile for Search Engines

Engaging with Other Professionals

Chapter 2: LinkedIn Groups and Direct Messages

The Benefits of LinkedIn Groups

Joining Relevant Groups

Networking with Other Professionals

Sending Direct Messages to Potential Clients

Chapter 3: Facebook Profile Creation

The Benefits of Facebook for Freelancers

Creating a Professional Profile

Engaging with Potential Clients

Promoting Your Skills on Facebook

Chapter 4: Facebook Groups

The Benefits of Facebook Groups

Joining Relevant Groups

Networking with Other Professionals

Promoting Your Skills on Facebook Groups

Chapter 5: Building Authority Through Guest Blogging

Understanding the Benefits of Guest Blogging

Identifying Guest Blogging Opportunities

Writing and Pitching Guest Posts Effectively

Chapter 6: Google's Role in Client Acquisition

Optimizing Google My Business Listing

Harnessing Google Maps for Local Clients

Running Effective Google Ads Campaigns

Chapter 7: Paid Advertising On Social Media

Introduction to Paid Ads on Facebook and Google

Creating and Targeting Facebook Ads

Designing Google Ads for Maximum Impact

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Module 5: Client Engagement, Communication and Business Growth

Chapter 1: Crafting Winning Presentations

Components of a Compelling Presentation

Creating Persuasive Presentations

Presenting Your Ideas with Confidence

Chapter 2: Designing Effective Contracts

Importance of Clear and Comprehensive Contracts

Key Elements of Freelance Contracts

Creating Custom Contracts for Your Projects

Chapter 3: Workflow with Work Plans

Introduction to Work Plans and Google Sheets

Creating and Customizing Work Plans

Collaborative Work Planning with Clients Using

Tracking Progress and Time Management

Chapter 4: Customer Communication in Freelancing Business

Effective Communication Tools

Gathering Relevant information with Google Forms

Collaborating with Clients Using Asana

Mastering Email Communication

Real-Time Communication with WhatsApp

Chapter 5: Scaling Your Freelance Business

Time Management and Scaling Strategies

Expanding Your Client Base and Services

Outsourcing and Delegating Tasks for Growth

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Module 6: Course Conclusion and Long-Term Success

Reviewing Your Progress and Achievements

Setting Goals for Continued Growth

Building a Sustainable Freelancing Career

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