Module 1: Introduction to Affiliate Marketing

by Jane Njambi Wanjiru

December 7, 2023

About Module 1: Introduction to Affiliate Marketing

Module Content

Chapter 1: Understanding Affiliate Marketing

Video lesson

In this foundational lesson, participants will gain a comprehensive understanding of affiliate marketing, exploring its core concepts, principles, and mechanics. From defining the basic terminology to delving into the structure of affiliate partnerships, learners will build a solid foundation for their journey into the world of affiliate marketing.

Video lesson

This lesson provides a historical context for affiliate marketing, tracing its evolution from its inception to present-day practices. Participants will explore key milestones, significant developments, and the transformative impact of affiliate marketing on the broader digital marketing landscape.

Video lesson

Discover the ecosystem of affiliate marketing by identifying and understanding the roles played by various stakeholders. From affiliates and merchants to affiliate networks, this lesson explores the interconnected web of individuals and entities that contribute to the success of affiliate marketing programs.

Chapter 2: The Affiliate Manager Role

Video lesson

Delve into the core responsibilities and duties of an affiliate manager. From overseeing program operations to ensuring compliance with policies, participants will gain insights into the multifaceted role of an affiliate manager. This lesson equips aspiring affiliate managers with the knowledge needed to effectively carry out their responsibilities.

Video lesson

Explore the pivotal role that affiliate managers play in the broader marketing landscape. Participants will understand how affiliate managers contribute to the success of marketing strategies, drive revenue growth, and foster positive relationships with affiliates. This lesson emphasizes the strategic importance of affiliate managers in achieving organizational objectives.

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