In this lesson, you’ll be introduced to the course instructor, Jane Njambi, a seasoned freelancer with experience in web design, digital marketing, and online client acquisition. Jane will share her freelancing journey, key achievements, and insights on what it takes to build a successful freelancing career.

Hear from past clients and students who have taken the course and benefited from Jane’s teachings. Testimonials will showcase how this course has helped others kickstart their freelancing careers, land clients, and manage projects successfully.

This section explains the core differences between freelancing and remote work. While both offer flexibility, freelancing involves running your own business and seeking out clients, while remote work typically involves being employed by a company but working from a distance. You’ll learn the pros and cons of each to decide what suits you best.

Here, you’ll create a personal freelancing action plan tailored to your skills, interests, and goals. You’ll map out the steps you need to take to launch or grow your freelancing career, including setting timelines and outlining your services.

In this lesson, you’ll assess your current skill set and learn how to leverage those skills in the freelancing marketplace. This lesson will also guide you on how to identify new, in-demand skills that can make you more competitive in the freelancing world.

Understanding the market is crucial for success. In this section, you’ll be taught how to conduct market research to identify potential clients, their needs, and the pricing trends in your chosen niche. You’ll also learn to track industry changes to stay relevant.

Freelancers must know who their ideal clients are. This lesson focuses on how to define and narrow down your target audience so you can tailor your services and marketing to attract the right clients.

Here, you’ll learn how to create profiles on popular freelancing platforms such as Upwork, Fiverr, and Freelancer.com. You’ll be shown how to write compelling service descriptions, set competitive prices, and optimize your profile for visibility to potential clients.

Marketing is key to building a successful freelancing business. This module provides strategies for marketing your services both online and offline. You’ll be introduced to different tactics such as email marketing, social media marketing, and personal branding to attract clients.

Learn how to use Facebook to find clients by joining relevant groups, networking, and posting engaging content. You’ll also be taught organic marketing techniques to drive interest in your services without spending money on ads.

Here, you’ll discover how to use Google Maps to your advantage by optimizing your Google My Business profile. This lesson focuses on how freelancers can be found by local clients searching for services in their area.

Reddit is an untapped market for freelancers. In this section, you’ll learn how to engage with niche communities, participate in discussions, and subtly promote your services without coming across as too salesy.

LinkedIn is a powerful tool for networking with professionals and finding clients. This lesson teaches you how to optimize your profile, connect with potential clients, and use LinkedIn’s features to position yourself as an expert in your field.

A summary of the core takeaways from the course. This lesson recaps the essential steps you need to take to grow your freelancing career and encourages you to stay committed to your action plan.