In this session, we dive into one of the most critical aspects of running a successful online business – developing a strong e-commerce strategy and understanding how to design and implement an effective sales funnel. Participants will learn how businesses attract potential customers, guide them through the buyer’s journey, and convert interest into actual sales.

Our trainers – Betty Akinyi, Doris Waigwa, and Risper Ogutu – will each deliver insightful micro-teaching sessions to demonstrate practical ways of applying these concepts