Course Content
Chapter 1 – Introduction to the Freelancing Course
0/5
Welcome to the Freelancing Course
00:00
Meet Your Instructor – Jane Njambi
Course Overview: What You’ll Learn
Support and Contact Information
Who This Course Is For
Chapter 2 – Set Your SMART Goals
0/7
Specific: Goals should be clear, concise, and well-defined.
Measurable: Goals should be quantifiable
Achievable: Goals should be realistic and attainable
Relevant: Goals should be aligned with your overall objectives
Time-bound: Goals should have a specific timeframe
Pricing Your Services – Understanding Pricing Strategies
Determining your rates – Negotiation tactics
Chapter 3 – Conducting Market Research
0/12
What to Expect in the course
04:57
Meet Your Instructor – Jane Njambi
12:11
What is the Defination of Freelancing
00:00
Advantages and challenges of freelancing
Importance of Market Research as a Freelancer
00:00
Conducting Research on Google and YouTube as a Freelancer
Freelancer Action Plan
04:57
Write Down Your Skills
10:15
Determining if your skills can be sold online or remotely
14:39
Conducting competitors Analysis on Fiverr and Upwork
11:29
Quiz: Freelancing Course Week 1 - Conducting Market Research
Assignments 1
Chapter 4 – Coming up with a Target Audience
0/11
What is a target audience?
00:00
Benefits of having a Target Audience
00:00
Coming up with a Target Audience
02:46
Demographics
12:44
Geographic location
08:07
Occupation
10:19
Competitive Landscape
10:50
Psychographics
02:10
Challenges and Pain Points
04:56
Technological Proficiency
05:25
Feedback and Iteration
05:15
Chapter 5 – Coming up with a Marketing Strategy + Sales Funnel
0/2
What is a Marketing Strategy? (Free vs Paid)
What is a Sales Funnels and why a Freelancer needs one
Chapter 6 – Building Your Freelancer Identity
0/8
Setting up a Portfolio
Creating an online Resume
14:00
Creating a Freelancer Profile on Upwork, Fiverr or LinkedIn
07:23
Joining Relevant Groups on FaceBook and LinkedIn
12:57
Post Your services on your other social media accounts
14:05
Networking on FaceBook and LinkedIn – Grow Your Business Gradually
02:50
Showcasing Your Expertise on Quora and Reddit
Quiz 2
Chapter 7 – Facebook Marketing for Freelancers: Profile Optimization, Groups, and Ads
0/7
Marketing Your Services with Your Facebook Profile
Leveraging Other People’s Facebook Communities
Using the Comment Section to Grow Your Business
Creating a Facebook Page and Running Ads
Marketing Yourself with Your Own Facebook Group
DM Marketing: Building Relationships and Closing Deals
Facebook Marketing Quiz for Freelancers
00:30:00
Chapter 8 – Leveraging AI for Lead Generation in Freelancing
0/7
Introduction to AI in Lead Generation
Setting Up the AI Tool for Success
Finding High-Quality Leads
Managing and Organizing Leads
Analyzing Lead Data for Better Results
Case Study: Freelancers Using AI to Grow Their Business
Quiz: Leveraging AI for Lead Generation in Freelancing
00:30:00
Chapter 9 – Finding Clients Through Google Maps
0/6
Introduction to Google Maps for Lead Generation
Identifying Potential Clients
Analyzing Business Listings
Approaching Businesses
Building Relationships for Long-Term Collaboration
Quiz: Getting Clients through Google Maps
00:30:00
Chapter 10 – Google Ads for Freelancers
0/11
Introduction to Google Ads for Freelancers
Setting Up a Google Ads Account
Defining Your Campaign Goals
Targeting the Right Audience
Keyword Research for Your Course
Creating Effective Ad Copy
Using Visuals in Display Ads
Setting a Budget and Bidding Strategy
Tracking Performance with Google Analytics
Optimizing and Scaling Your Ads
Quiz: Marketing Your Freelancing Course with Google Ads
00:30:00
Chapter 12 – Client Engagement, Communication and Business Growth
0/7
Components of a Compelling Presentation
Importance of Clear and Comprehensive Contracts
Creating and Customizing Work Plans
Gathering Relevant information with Google Forms
Communication Tips and Tools – Handling Difficult Clients
Outsourcing and delegation
Increasing Your Rates + Diversifying Your Income Streams
Private: Mastering online Freelancing : Strategies to Land and Manage Clients
Previous
Next
0% Complete