About Lesson
The comparison of affiliate marketing models highlights various commission structures, including CPA (Cost Per Action), CPL (Cost Per Lead), CPC (Cost Per Click), CPS (Cost Per Sale), CPM (Cost Per Thousand Impressions), RevShare, and PPI (Pay Per Install). Each model caters to different marketing goals, from driving traffic to generating leads and sales.
Comparison of Affiliate Marketing Models
| Model | How It Works | Best For | Example |
|---|---|---|---|
| CPA (Cost Per Action) | Paid for a specific action (sign-ups, downloads) | Promoting free trials, apps, or sign-ups | Earn $5 per app download |
| CPL (Cost Per Lead) | Paid for generating qualified leads (email sign-ups, forms) | Lead generation campaigns | Earn $10 per consultation form filled |
| Pay Per Page View | Compensation is based on the number of page views generated from referrals. | Driving traffic to advertiser sites | Earn $0.01 per page view |
| CPS (Cost Per Sale) | Paid for successful sales | eCommerce, product launches | Earn 10% commission on product sales |
| CPM (Cost Per Thousand Impressions) | Paid for ad views (per 1,000 impressions) | High-traffic websites for brand awareness | Earn $5 per 1,000 ad views |
| RevShare | Ongoing commission on subscriptions or memberships | Subscription-based services | Earn 20% of monthly fees |
| PPI (Pay Per Install) | Paid for software or app installs | Promoting apps or software tools | Earn $2 per software install |
| Hybrid | Combination of two models (e.g., CPA + CPS) | Comprehensive affiliate programs | Bonus + commission structure |